What is website copywriting and how is it different from content writing?

Website copywriting is the strategic writing on your website that is designed to convert visitors into clients. It is your homepage headline, your about page, your service descriptions, your calls to action. Content writing is blog posts, newsletters, and educational articles. Both matter, but they serve different purposes. What we do for your website is copywriting- every word is there for a reason and that reason is to move someone closer to booking with you.

How long does the process take?

Most full website copy projects take two to three weeks from intake call to final delivery. Single page projects are typically one week. We give you a specific timeline before the project starts so you can plan around it and coordinate with your designer if needed.

Will the copy actually sound like me?

Yes, and this is the thing we take most seriously. The strategy worksheets and intake call are designed specifically to capture your voice, your language, and your personality. We write in your tone, not ours. Most clients tell us the final copy sounds more like them than anything they would have written themselves because the process of answering our questions helps them get clearer on what they actually want to say.

Do I need to have a website already?

 No. We deliver copy in a document that you can hand to a designer or paste into your platform when you are ready. A lot of clients hire us for copy first and then use that copy to brief their designer, which actually produces better websites because the design is built around the words rather than the other way around.

Can you write copy for my Psychology Today profile or directory listings too?

Yes. Directory copy is a separate service we offer. If you want both your website and your directory profiles written at the same time, ask about bundling on the consult call.

Can you write copy for a specialty I have that is very niche?

Yes. We have written for EMDR specialists, perinatal mental health providers, eating disorder therapists, sex therapists, trauma specialists, and many others. If your specialty is one we have not encountered before, we research it thoroughly and ask you the right questions before writing anything. Niche copy is actually some of our strongest work because specificity is what makes copy convert.

What if I am building my site myself on Wix or Squarespace? Can you still help?

Absolutely. We deliver copy in a clean document formatted page by page. You paste it into your platform exactly as written. If you run into questions about where specific copy goes or how to structure a page, we are happy to advise.