THE PROBLEM
You have a thriving practice.
The problem is no one can find it.
Your clients love you and you have availability. But when someone in your area types "therapist near me who specializes in anxiety," your name isn't coming up, and someone less experienced is getting that call instead. It's not that you're not good enough. Your website just isn't doing the work it should.
HOW WE WORK TOGETHER
What’s the difference between SEO and AEO?
Search changed in 2024. Most websites didn't keep up.
Your ideal clients aren't only typing into Google anymore; they're asking AI tools to recommend a therapist. If your site isn't built for both, you're invisible in half the places clients look. We build for both.
GETTING FOUND ON GOOGLE
SEO - search engine optimization
Ranking when someone searches "trauma therapist in [city]" on Google. Still essential, and still where the majority of new client inquiries come from.
GETTING RECOMMENDED BY AI
AEO - answer engine optimization
Getting your practice cited when someone asks ChatGPT or Perplexity "who's a good therapist for postpartum anxiety near me?" AI pulls from sites that are structured clearly and written authoritatively.
Ashley leads SEO at
Mind Wellness Marketing
Every client's SEO and AI search work is handled by Ashley- from keyword research to on-page optimization, local SEO, and AI structure. She works only with mental health and wellness practices, so the strategy is built around your specialties, your ethics, and the way your clients actually search.
OUR PROCESS
What does SEO for therapists include?
01
Keyword research built for mental health
We find the exact phrases your ideal clients type, like "EMDR therapist for complex PTSD" and build your content around them.
02
On-page optimization across your site
Page titles, meta descriptions, header structure, internal linking, image alt text- every page made readable and rankable for Google.
03
Local SEO and Google Business setup
If you see clients in person or within a region, local SEO is the fastest way to get found. We optimize your Google Business profile so you appear in map results.
04
Content that earns authority over time
We write and publish SEO-driven blog content that answers what your clients are already asking, building credibility with Google and positioning you as the expert in your niche.
05
AI search optimization
We structure your site and content so AI tools can read, understand, and cite it, with FAQ sections, clear service descriptions, and consistent language about what you do and who you help.
Website SEO Questions
What is SEO for therapists?
SEO helps your website appear when people search for the services you provide. For therapists and mental health practices, this includes making your specialties, location, and services clear so potential clients can find relevant pages.
What does your website SEO service include?
Our process includes keyword research, on-page optimization, local SEO and Google Business Profile support, content strategy, and AI search optimization. We recommend a scope based on your website, practice, and goals.
How long does SEO take to work?
SEO builds over time. Improvements may begin appearing within a few months, but timing depends on your website’s starting point, local competition, and the work required. Rankings and inquiries are not guaranteed.
Do I need a new website to improve my SEO?
Not necessarily. Many existing websites can benefit from clearer service pages, improved titles and headings, better internal links, and more useful content. We’ll review your site before recommending a redesign.
Can you help my practice show up in local searches?
Yes. We help make your location and service area clear across your website and support Google Business Profile optimization for eligible practices. The approach depends on whether you see clients in person, offer telehealth, or operate across multiple locations.
What is the difference between SEO and AI search optimization?
SEO focuses on visibility in search engines such as Google. AI search optimization helps tools understand your practice through clear service descriptions, useful answers, and consistent information. These approaches overlap, but neither guarantees rankings or recommendations.
How is SEO different from Google Ads?
SEO builds visibility in organic search results over time. Google Ads pays for advertising placement and can bring traffic sooner. The right approach depends on your goals, budget, and how quickly you need to reach potential clients.