Stand Out On Directories

Your directory profiles are costing you clients. Right now, potential clients are finding other businesses instead of you—and it's probably because your profiles aren't optimized. Here's the truth: most professionals leave thousands of dollars on the table by ignoring their directory presence.

We analyzed over 50 profiles last month

When we sent this email a few weeks ago, we were blown away by the response. So many of you reached out asking us to optimize your directory profiles that we've decided to make this a core offering.

Here's what we're doing right now:

Free profile analysis — Reply to this email with a link to your profile and we'll send you a detailed breakdown of what's working and what needs to change.

Special pricing through Nov 5 — We're offering directory profile optimization at $125 (pricing goes up to $210 after Nov 5).

Why your profile matters more than you think

Directories are where your ideal clients search first. Thousands of people use them daily looking for professionals like you, and your profiles are competing with hundreds of others in your area.

The difference between a profile that attracts ideal clients and one that gets overlooked often comes down to a few key factors:

• Strategic keyword placement that helps you show up in the right searches

• Compelling copy that speaks directly to your ideal client's pain points

• Professional positioning that builds trust and credibility immediately

• Clear specialization that makes it obvious why someone should choose you

The problem most professionals face

You became a professional to serve your clients, not to become a copywriter or SEO specialist. Writing about yourself is uncomfortable, and knowing how to optimize for search while staying authentic? That's a specialized skill that your training doesn't teach you.

Most profiles we see make these common mistakes:

• Using clinical language that doesn't resonate with your clients

• Burying the lead on what makes you unique

• Missing crucial keywords that would help ideal clients find you

• Generic descriptions that could describe any therapist

What an optimized profile can do for you

When your directory profiles are professionally written and optimized, you'll see:

✓ Higher visibility in search results for your specialties

✓ More inquiries from your ideal clients (not just anyone)

✓ High quality leads who want to speak with you

✓ A professional presence that justifies your rates

We can handle this for you

We specialize in rewriting and optimizing directory profiles for mental health and wellness professionals across all major platforms.

Here's what we do:

• Conduct a thorough analysis of your current profile and competitive landscape

• Interview you to capture your authentic voice and unique approach

• Write compelling, client-focused copy that converts browsers into clients

• Optimize with strategic keywords without sacrificing readability

• Ensure your specializations and ideal client are crystal clear

The best part? 

You don't have to spend hours agonizing over what to say or second-guessing every word. We handle everything from strategy to final copy.

Whether it's Psychology Today, GoodTherapy, TherapyDen, or any other directory where your ideal clients search, we optimize your presence so you get found first.

Ready to take the next step? I'd love to hear from you! Whether you have questions about this post, want to discuss how we might work together, or simply want to connect and share your thoughts, don't hesitate to reach out. You can contact me directly at [ethel@mindwellnessmarketing.com] or schedule a complimentary consultation through [scheduling link].