Paid Advertising

Health and wellness marketing has some quirks that other marketing agencies might not pick up on. But with our extensive expertise working with health and wellness professionals, we know all about them! We know who can and can't use testimonials on their websites. Our knowledge of health psychology and health communications gives us an incredible insight into how to best to talk with your clients so they listen rather than keep scrolling. And we're passionate about helping you grow.

Ideally, you want a separate landing page per “goal” on your website. The more trackable we can make the data, the more niched and targeted we can get the ads.

Yes! You should have Google Analytics running on your website for 30 days prior to starting ads. If you don't do this, it will take Google ads longer to identify an audience similar to the users already visiting your website.

If you are brand new, we recommend $10 a day for a month ($300 a month). This is a nice cushion to get your audience warmed up. Once we have more data and a more intentional ad, we can increase the spend.

It is really hard to say when to exactly expect results for your ad, since there are many factors. What we can guarantee is that we will be closely monitoring your ads on a weekly basis, to pick up any trends, update keywords, headlines, descriptions, links, pictures, etc. In doing this form of monitoring, and a quality targeted ad, the results should come quicker.

We recommend the minimum being 3 months. During that time, the Google Algorithm is learning your ad, your audience, and when it is effective to put you out there. You won’t see the full potential in a shorten time frame than that. At 3 months, we recommend analyzing the ad and budget to update, but recommend the ad going longer than that.

You can do it on your own … BUT - in order to optimize on your ad - it takes a lot of monitoring, data analysis, and minor adjustments to get your ads running correctly and to their fullest potential.

With our set up package, you receive 3 months of ad set up, intentional data tracking and analysis, updates based on data analysis, and weekly metrics broken down for you.With our maintenance package, you receive weekly data tracking and analysis, updates based on data analysis and budget strategy, and weekly metrics broken down for you.

For a specific launch of a product, we recommend running ads for 6 months or more. This is so the algorithm can get to know you and your audience. The ad you run doesn’t have to be particular to the product or launch, but it does have to be geared towards the audience you are trying to sell to.