MIND WELLNESS MARKETING SHOP
Marketing shop for mental health professionals
Not every practice needs to hire an agency. Sometimes you just need the Instagram bio rewritten, the LinkedIn profile cleaned up, the Google Business posts written, or the website page copy done. We deliver high-quality marketing work to your inbox so you can focus on your clients.


Real work. Delivered to your inbox. No downloads or commitments.
You purchase, you fill out a short intake form, and our team gets to work. Most deliverables are in your inbox within a week. You are not hiring a retainer. You are not getting on a call. You are getting the work done and sent to you, ready to use.
Purchase and fill out your intake form
We do the work: AI-assisted or 100% human
Delivered to your inbox, ready to publish
WHAT'S INCLUDED
Comprehensive business support
Five pillars of support that work together to transform how you run your practice and how much you enjoy doing it.
01
CORE SERVICE
Business Coaching Sessions
Meet with Jaclyn on a weekly or bi-weekly schedule to strategize, bounce ideas, and brainstorm together. These aren’t just check-in calls, they’re deep-dive sessions where we tackle your biggest challenges, plan your next moves, and make important decisions about your practice. Whether you’re deciding whether to hire your first VA, figuring out how to raise your rates, or planning a major pivot in your business model, you’ll have an experienced guide in your corner. We’ll look at the big picture together and create actionable plans that move you forward.
02
SYSTEMS & AUTOMATIONS
Systems Building & Automation
Stop spending hours on administrative tasks that could be automated. We’ll identify which platforms work best for your specific needs, then build the systems to support your practice. This includes client intake forms, automated scheduling systems, payment processing, email sequences for leads, onboarding workflows for new clients, and follow-up systems to keep clients engaged. The goal is simple: automate the repetitive tasks so you can spend your time doing the work only you can do.
ZOHO | DUBSADO | PRACTICE BETTER | SIMPLEPRACTICE | GOOGLE DRIVE | & MORE
03
FINANCIAL CLARITY
Financial Analysis & Planning
Most therapists and coaches avoid looking at their numbers, but understanding your finances is essential for a sustainable practice. We’ll review your profit and loss statement together (no judgment, just clarity), help you understand where your money is going, identify opportunities to increase revenue, and create a realistic budget that supports your goals. We’ll also look at your pricing structure, help you calculate your true hourly rate, identify which services are most profitable, and create financial projections for growth. You’ll finally understand your numbers and feel confident making financial decisions for your practice.
04
CLIENT OPERATIONS
Client Management Systems
Take the chaos out of managing leads and clients. We’ll set up a complete client management system tailored to your practice, including automated workflows for inquiry responses, consultation scheduling, intake forms and questionnaires, contract signing, payment processing, session reminders, and client communication. The result? Every lead gets a consistent, professional experience, nothing falls through the cracks, and you spend less time on admin and more time actually helping people.
05
GROWTH & EXPANSION
Practice Expansion Strategy
Thinking about expanding beyond where you are now? Whether you’re considering opening a second location, adding group programs, launching online courses, growing from solo to group practice, or scaling to multiple six or seven figures, we’ll help you plan it strategically. We’ll look at market opportunity, your capacity and resources, what systems need to be in place first, hiring and staffing needs, financial projections and break-even analysis, and create a realistic timeline. You’ll have a clear roadmap for expansion that’s based on sustainable growth, not just crossing your fingers and hoping it works out.
ONE HOUR STRATEGY SESSION
A focused one-hour session with a member of our team: Ethel, Jaclyn, Ashley, or Cat depending on your area of focus. You walk away with a clear, prioritized plan and a real next step.
A focused one-hour session with a member of our team: Ethel, Jaclyn, Ashley, or Cat depending on your area of focus. You walk away with a clear, prioritized plan and a real next step.
ONE HOUR STRATEGY SESSION
Service
Includes
Best for
A focused one-hour session with a member of our team: Ethel, Jaclyn, Ashley, or Cat depending on your area of focus. You walk away with a clear, prioritized plan and a real next step.
✓ 60-minute video call with [your choice]
✓ Written session summary delivered after the call
✓ Prioritized action plan
✓ Recommendations specific to your practice
Best for
$99
100% created by our team
BUSINESS COACHING
Service
Includes
Best for
Weekly or bi-weekly sessions with Jaclyn to grow, restructure, or scale your practice with a real plan and real accountability.
✓ Weekly or bi-weekly video sessions with Jaclyn
✓ Practice systems and automations built for you
✓ Financial analysis and pricing review
✓ Client management system setup
✓ Practice expansion strategy
Best for
Custom quote based on scope
100% created by our team
BRANDING KIT
Service
Includes
Best for
A complete visual identity for your practice: colors, fonts, and design elements that work together across your website, social media, and marketing materials.
✓ Color palette selected for your brand
✓ Font pairing recommendations
✓ Brand board delivered as a usable file
Best for
$199
100% created by our team
GOOGLE ADS
Service
Includes
Best for
Targeted Google Ads campaigns built, managed, and optimized by Jaclyn. Reach clients who are actively searching for a provider right now.
✓ Kickoff strategy call with Jaclyn
✓ Keyword research and campaign build
✓ Ad copy written for your niche
✓ Ongoing optimization and reporting
Best for
$520 to create an ad & $310 per month to manage
100% created by our team
DIY STRATEGY WORKSHEETS
Service
Includes
Best for
The same page strategy worksheets our team uses for full website buildouts- yours to use at your own pace with a real framework behind every page.
✓ 5 worksheets: home, about, services, specialty, and contact
✓ Guidance on what to write on each page and why
✓ Delivered within 24 business hours of purchasing
✓ Reusable for every page you add
Best for
$85 for 5 pages
100% created by our team
INSTAGRAM MANAGEMENT
Service
Includes
Best for
We create, schedule, and post every month directly to your account. You approve before anything goes live and we handle the rest.
✓ 20 posts per month: graphics, carousels, and reels
✓ Captions written in your voice
✓ Niche-specific hashtags included
✓ Scheduled to Instagram, reposted to Facebook
✓ You approve before anything goes live
Best for
$270 per month
AI-crafted -> team-reviewed
EMAIL TEMPLATE DESIGN
Service
Includes
Best for
A branded email newsletter template designed directly in your platform- built to match your brand and ready for you to drop content into every month.
✓ Custom template designed in your platform
✓ Built to match your brand colors and fonts
✓ Works with Flodesk, Mailchimp, ConvertKit, and more
Best for
$130 one time fee
100% created by our team
EMAIL NEWSLETTER
Service
Includes
Best for
One newsletter per month written, designed, and scheduled by our team. You review and approve before anything goes out to your list.
✓ One newsletter per month, written and designed
✓ Scheduled on your platform
✓ You approve before it sends
✓ Keeps your list warm and your practice top of mind
Best for
$130 per month
100% created by our team
TIKTOK MANAGEMENT
Service
Includes
Best for
Full TikTok management: strategy, scripting, content creation, and scheduling handled completely by our team. Priced can change based on your goals and posting frequency.
✓ Monthly content strategy and topic planning
✓ Scripts and hooks written for your niche
✓ Content created and scheduled to your account
✓ Captions, hashtags, and posting schedule
Best for
$610 per month
100% created by our team
PSYCHOLOGY TODAY PROFILE
Service
Includes
Best for
Your Psychology Today profile written from top to bottom so the right clients stop scrolling, feel understood, and reach out.
✓ Full profile copy
✓ SEO keywords woven in naturally
✓ Written for your ideal client
✓ One round of revisions
Best for
$75 per profile
AI-crafted -> team-reviewed
THERAPIST DIRECTORIES
Service
Includes
Best for
A fully written directory profile for high-value therapy platforms, built to convert browsers into booked clients, not just to list your name. Any directory except for Inclusive Therapists.
✓ Full profile copy written for your niche
✓ Keywords woven in naturally
✓ Call to action written to drive inquiries
✓ One round of revisions
Best for
$95 per profile
AI-crafted -> team-reviewed
ONLINE DIRECTORIES
Service
Includes
Best for
We optimize your business listing on high-traffic directories so you show up everywhere your clients are already searching.
Bing Places for Business
Apple Business Connect
Yellow Pages
Healthgrades
Nextdoor Business
Network Therapy
Yelp for Business
✓ Listing claimed and set up correctly
✓ Business description written and optimized
✓ Categories and keywords added
Best for
$45 per profile
AI-crafted -> team-reviewed
INSTAGRAM CONTENT PACK
Service
Includes
Best for
We write the caption and the content that goes on the graphic for every post. You or your VA takes it from there: design the graphics, schedule, and post. Everything you need to stay consistent on Instagram without spending hours figuring out what to say.
✓ 20 post graphic text (not the actual graphic)
✓ 20 matching post captions
✓ Hashtags to use across posts
Best for
$190 one time fee
AI-crafted -> team-reviewed
TIKTOK TRIAL
Service
Includes
Best for
Not sure if TikTok is right for your practice? Start here. We research your niche, create 3 fully custom TikToks, and schedule them directly to your account. Real content, real strategy, no commitment.
✓ 3 custom TikToks researched, & designed
✓ Scheduled for you on your account
✓ No commitment
Best for
$130 trial fee
100% created by our team
GOOGLE BUSINESS POSTS
Service
Includes
Best for
We write 8 Google Business Profile posts and deliver them to your inbox ready to copy-paste directly into your listing. Keeps your profile active and signals to Google that your practice is current, without you having to think about it every month.
✓ 8 posts written for your niche & location
✓ Copy, paste, and schedule on your own time
Best for
$25 per 8 posts
AI-crafted -> team-reviewed
GOOGLE BUSINESS PROFILE
Service
Includes
Best for
Google Business Profile is the single most important free listing for any therapist with a physical office or service area. A Google Business profile lets providers manage their online presence across Google Search and Maps, helping potential clients find contact details, services, hours, and reviews, and it's particularly useful for local SEO so the practice shows up when someone searches for therapists in the area.
✓ Full write up for your profile
✓ Posted with your approval
✓ One round of revisions
Best for
$240 per profile
100% created by our team
FACEBOOK BUSINESS PAGE PROFILE
Service
Includes
Best for
We write every section of your page using our AI-assisted system and a human on our team designs your cover graphic, delivered to you.
✓ Full write up for your profile
✓ Human reviewed before delivery
✓ One round of revisions
✓ Graphic designed by our team (not AI)
✓ Delivered within 3 business days
Best for
$145 per profile
AI-crafted -> team-reviewed
LINKEDIN PROFILE
Service
Includes
Best for
Your LinkedIn profile is where other professionals, referral sources, and speaking opportunities find you. We rewrite it using our signature AI prompt system: fed with your voice, your specialty, and your goals, so every section positions you as the expert you already are.
For personal and company profiles.
✓ Full write up for your profile
✓ Team reviewed before delivery
✓ One round of revisions
✓ Graphic designed by our team (not AI)
✓ Delivered within 3 business days
Best for
$145 per profile
AI-crafted -> team-reviewed
WEBSITE COPYWRITING (TEAM)
Service
Includes
Best for
A human writer on our team researches, writes, and refines every word from scratch. Same page structure, same keyword strategy, same output document for your design team, but the voice, the nuance, and the storytelling come entirely from a person who understands your field and your practice.
Best for practices where voice is everything- trauma specialists, somatic therapists, highly niched providers, or anyone who wants copy that could only have come from a real conversation.
✓ Full page copy, SEO optimized
✓ Output document formatted for the design team
✓ Kickoff strategy call
✓ Two rounds of revisions
✓ Delivered within 14 business days
Best for
$340 per page
100% created by our team
WEBSITE COPYWRITING (AI)
Service
Includes
Best for
Our signature AI prompt system feeds your intake form, your keywords, your brand voice, and our proprietary page blueprints into a structured build process we developed specifically for mental health provider websites. Every page is structured around what Google wants to extract, what AI search surfaces to clients, and what moves a real person from curious to ready to book.
The output is reviewed and edited by a human on our team before it ever reaches you. You get a complete, ready-to-publish page, not a rough AI draft.
This is a system we built, tested, and refined specifically for this industry.
✓ Full page copy, SEO optimized
✓ Output document formatted for the design team
✓ Team reviewed with 1 round of revisions
✓ Delivered within 3 business days
Best for
$195 per page
AI-crafted -> team-reviewed
ONE HOUR STRATEGY SESSION
Service
Includes
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Pricing
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BUSINESS COACHING
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Pricing
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BRANDING KIT
Service
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Pricing
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GOOGLE ADS
Service
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Pricing
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DIY STRATEGY WORKSHEETS
Service
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Pricing
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INSTAGRAM MANAGEMENT
Service
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Pricing
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EMAIL TEMPLATE DESIGN
Service
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Pricing
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EMAIL NEWSLETTER
Service
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Pricing
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TIKTOK MANAGEMENT
Service
Includes
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Pricing
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PSYCHOLOGY TODAY PROFILE
Service
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Pricing
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THERAPIST DIRECTORIES
Service
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Pricing
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ONLINE DIRECTORIES
Service
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Pricing
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INSTAGRAM CONTENT PACK
Service
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Pricing
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TIKTOK TRIAL
Service
Includes
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Pricing
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TIKTOK CONTENT PACK
Service
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Pricing
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GOOGLE BUSINESS POSTS
Service
Includes
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Pricing
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GOOGLE BUSINESS PROFILE
Service
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Pricing
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FACEBOOK BUSINESS PAGE PROFILE
Service
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Pricing
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LINKEDIN PROFILE
Service
Includes
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Pricing
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WEBSITE COPYWRITING (TEAM)
Service
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Pricing
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WEBSITE COPYWRITING (AI)
Service
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Pricing
Creator