WEBSITE COPYWRITING FOR MENTAL HEALTH PROFESSIONALS
Website Copywriting for Mental Health Professionals
What you do is clear in your head. Getting it on a page is where it falls apart.
We write website copy for therapists, counselors, and wellness professionals that sounds like you, speaks to the clients you actually want, and gives people a reason to reach out.
Most websites say the same thing. Yours doesn't have to.
Open ten like-minded websites in your city and you will find the same phrases on all of them. "I provide a safe space." "I use evidence-based approaches." "I am passionate about helping you heal." It is not that those things are wrong. It is that they do not help anyone choose you over the person three tabs over.
The clients you want are looking for someone specific. Someone who gets their particular situation, their particular struggles, their particular goals. Your copy needs to speak to that person directly. Generic copy written by someone who does not understand your world will never do that.
You have been staring at a blank page for months. You know what you do but the moment you try to write about it, everything sounds stiff, generic, or like it was written by someone else entirely.
You have a new website being built and your designer is waiting on your copy. The whole project is stalled because writing is the one thing you cannot hand off- until now.
Your clients respond to your copy, but your site is invisible on Google and in AI search. Sometimes the copy itself needs to be restructured before the backend can do its job.
Copy that sounds like you. Written by people who understand your work.
We write website copy exclusively for mental health and wellness professionals. We know the difference between modalities. We understand your ethical obligations. We know what your clients are feeling when they land on your site and what they need to read before they feel safe enough to reach out.
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Every copywriting project starts with our signature strategy worksheets for template websites and an intake call. We ask you questions, you give us the answers, and we turn that into copy that sounds like you on your best day.
Strategy worksheets come with every template website project. They walk you through what to say, how to say it, and how to lead visitors where you want them to go. If you are writing your own copy, they guide you page by page. If we are writing it, they give us everything we need to sound like you.
Option 1
Full Website Copy​
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We write every page of your website from scratch. Homepage, about page, service pages, specialties pages, and contact page. Delivered in a document formatted for easy handoff to your web designer or for pasting directly into your platform. Two rounds of revisions included.
Option 2
Single Page or Copyedit​
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Need just one page written, or copy you have already drafted, cleaned up and sharpened? This option covers individual pages and copyediting of existing content. Good for practices that are mostly happy with their copy but know something is not working on a specific page.
Step by step process
01
Intake forms and questionnaires
We send you our planning documents before we write a single word. They cover your services, your specialties, your ideal client, your tone, and what you want visitors to do. This is what makes the copy sound like you rather than like a template.
02
Intake call
A 45-minute call where we go deeper on anything the worksheets raised. We ask about your approach, your clients, what sets you apart, and what you want people to feel when they read your site. Most clients say this call alone helped them get clearer on their own positioning.
03
First draft
We write your copy and deliver it in a clean document within the agreed timeline. Every page is written with your ideal client in mind and structured to lead them toward booking.
04
Your review
You read through everything and tell us what you want changed. What sounds off, what needs more detail, what needs to go. We make it easy with clear formatting and revision notes.
05
Revisions
Two rounds of revisions are included. Most projects are done after one. We keep going until it sounds right.
06
Final delivery
Clean, formatted copy ready to hand off to your designer or paste directly into your website platform. We can also coordinate directly with your designer if that makes the process easier.
Is website copywriting right for you?
Questions about website copywriting.
If you have never hired a copywriter before, these answers will help you know what to expect.
What is website copywriting and how is it different from content writing?
Website copywriting is the strategic writing on your website that is designed to convert visitors into clients. It is your homepage headline, your about page, your service descriptions, your calls to action. Content writing is blog posts, newsletters, and educational articles. Both matter, but they serve different purposes. What we do for your website is copywriting- every word is there for a reason and that reason is to move someone closer to booking with you.
How long does the process take?
Most full website copy projects take two to three weeks from intake call to final delivery. Single page projects are typically one week. We give you a specific timeline before the project starts so you can plan around it and coordinate with your designer if needed.
Will the copy actually sound like me?
Yes, and this is the thing we take most seriously. The strategy worksheets and intake call are designed specifically to capture your voice, your language, and your personality. We write in your tone, not ours. Most clients tell us the final copy sounds more like them than anything they would have written themselves because the process of answering our questions helps them get clearer on what they actually want to say.
Do I need to have a website already?
No. We deliver copy in a document that you can hand to a designer or paste into your platform when you are ready. A lot of clients hire us for copy first and then use that copy to brief their designer, which actually produces better websites because the design is built around the words rather than the other way around.
Can you write copy for my Psychology Today profile or directory listings too?
Yes. Directory copy is a separate service we offer. If you want both your website and your directory profiles written at the same time, ask about bundling on the consult call.
Can you write copy for a specialty I have that is very niche?
Yes. We have written for EMDR specialists, perinatal mental health providers, eating disorder therapists, sex therapists, trauma specialists, and many others. If your specialty is one we have not encountered before, we research it thoroughly and ask you the right questions before writing anything. Niche copy is actually some of our strongest work because specificity is what makes copy convert.
What if I am building my site myself on Wix or Squarespace? Can you still help?
Absolutely. We deliver copy in a clean document formatted page by page. You paste it into your platform exactly as written. If you run into questions about where specific copy goes or how to structure a page, we are happy to advise.