BUILT TO BE FOUND, READ, AND TRUSTED
A site structured for how clients find you
Every site we build focuses on three things: AI, Google, and conversions.
FOR GOOGLE
SEO - search engine optimization
SEO built into every page, so you show up on Google when clients search for a provider like you.
FOR AI
AEO - answer engine optimization
Pages are organized with clear headings, FAQs, and structured data, so ChatGPT, Perplexity, and Google’s AI overviews can understand your practice and recommend you, with words that still read like a person when an AI tool quotes them back.
FOR CONVERSIONS
Turn visitors into clients
Every page leads with one message and one next step, written in your voice, so the right client knows in seconds that they're in the right place, and what to do next.
ONE SERVICE, TWO PARTS
What’s included in website copy and design?
PART ONE
The words
PART TWO
The design
Any page on your website can be written by our team
Written in your voice, authentic to you
SEO and AEO- ready, with a round of revisions
Start with the platform of your choosing, add your copy, and choose your branding palette
Live in under 30 days
Custom and template website options available
Any page on your website can be written by our team
SEO and AEO- ready, with a round of revisions
Live in under 30 days
Written in your voice, authentic to you
Custom and template website options available
HOW IT WORKS
From idea to live in under 30 days
We learn your voice
A short worksheet and an intake call capture how you talk, who you help, and the look you want.
We write & design
Copy in your voice, then a site built around it- the two shaped together, not bolted on.
We launch your site
Your site goes live and stays easy to update. We offer ongoing support, which is optional.
START FROM A TEMPLATE
Proven layouts, made for providers
Browse our templates, see the practices using each one, and find the starting point that fits your work.
IT SOUNDS LIKE YOU, NOT LIKE US
"I really love what you’ve put together and crafted. I literally felt different emotions and chills at times reading what feels like a more defined and shaped me."
Signed, a happy website copywriting client
MEET THE TEAM
The people who write and design your site
A small team that only works in mental health, so the words and the design are shaped by people who understand your work.
Ethel Baumberg, founder of Mind Wellness Marketing
Ethel Baumberg founded Mind Wellness Marketing to give mental health practitioners websites where the words and the design finally match. She leads both the copywriting and the build, and her team has launched sites for therapists, psychiatric practices, and coaches across the US.
Ashley Carloni
Website Designer & SEO Specialist
Cat Alltop
Website Copywriter & Designer
Website Copy and Design FAQ
What is a done-for-you website?
A done-for-you website is one we design, write, build, and launch for you end to end. You never have to learn a website builder, write your own copy, or manage the project yourself.
Does the price include both design and copywriting?
Yes. Design and copywriting are one service. We write your pages in your voice and design around the words, so the site reads and looks like a single, considered whole.
How long does it take to launch a website?
Most websites launch in under 30 days, and many go live in as little as 5. The timeline depends on how many pages and how much content you need, and you get a clear schedule before we begin.
Will the copy sound like me?
Yes, it's the thing we take most seriously. Our strategy worksheets and intake call are built to capture your voice and language, so we write in your tone, not ours.
What if I already have a website? Can you update it?
Yes. A redesign follows the same process as a new build. We start with the worksheets, look at what is working and what is not, and build something new. Your existing domain and any content you want to keep gets folded into the new site.
Can I update the website myself after it launches?
Yes. Every site is designed to be easy to update, and we offer month-to-month support if you'd rather we handle changes. There are no long-term contracts.
Questions about website copywriting.
If you have never hired a copywriter before, these answers will help you know what to expect.
What is website copywriting and how is it different from content writing?
Website copywriting is the strategic writing on your website that is designed to convert visitors into clients. It is your homepage headline, your about page, your service descriptions, your calls to action. Content writing is blog posts, newsletters, and educational articles. Both matter, but they serve different purposes. What we do for your website is copywriting- every word is there for a reason and that reason is to move someone closer to booking with you.
How long does the process take?
Most full website copy projects take two to three weeks from intake call to final delivery. Single page projects are typically one week. We give you a specific timeline before the project starts so you can plan around it and coordinate with your designer if needed.
Will the copy actually sound like me?
Yes, and this is the thing we take most seriously. The strategy worksheets and intake call are designed specifically to capture your voice, your language, and your personality. We write in your tone, not ours. Most clients tell us the final copy sounds more like them than anything they would have written themselves because the process of answering our questions helps them get clearer on what they actually want to say.
Do I need to have a website already?
No. We deliver copy in a document that you can hand to a designer or paste into your platform when you are ready. A lot of clients hire us for copy first and then use that copy to brief their designer, which actually produces better websites because the design is built around the words rather than the other way around.
Can you write copy for my Psychology Today profile or directory listings too?
Yes. Directory copy is a separate service we offer. If you want both your website and your directory profiles written at the same time, ask about bundling on the consult call.
Can you write copy for a specialty I have that is very niche?
Yes. We have written for EMDR specialists, perinatal mental health providers, eating disorder therapists, sex therapists, trauma specialists, and many others. If your specialty is one we have not encountered before, we research it thoroughly and ask you the right questions before writing anything. Niche copy is actually some of our strongest work because specificity is what makes copy convert.
What if I am building my site myself on Wix or Squarespace? Can you still help?
Absolutely. We deliver copy in a clean document formatted page by page. You paste it into your platform exactly as written. If you run into questions about where specific copy goes or how to structure a page, we are happy to advise.